THE IDEA
With Wonder Woman, Warner Brothers Pictures wanted to inspire and empower fans leading up the film’s release with a special package of Wonder Woman products to unbox with their fanbases.
With Wonder Woman, Warner Brothers Pictures wanted to inspire and empower fans leading up the film’s release with a special package of Wonder Woman products to unbox with their fanbases.
THE EXECUTION
As a continuation of our previous Warner Brothers Influencer Boxes (Batman v. Superman, LEGO Batman), we were tasked with creating an unboxing campaign from beginning to end. From influencer outreach to packaging and shipping, we put together an impressive package customized for each recipient who were eager to share in the Wonder Woman excitement.
MEASURING SUCCESS
With outreach to over 50 influencers across Youtube, Facebook, Instagram and Twitter, and a combined count of 200,000+ views, it’s clear that the Wonder Woman Adventure Pack was well received and helped elevate the conversation and consumer product announcements leading up to release.
With outreach to over 50 influencers across Youtube, Facebook, Instagram and Twitter, and a combined count of 200,000+ views, it’s clear that the Wonder Woman Adventure Pack was well received and helped elevate the conversation and consumer product announcements leading up to release.
